The Vision

The goal was to show families that a trip to Redmond does not have to mean choosing between the Eastside and Seattle.

With the new light rail connection, visitors can stay in downtown Redmond, explore the restaurants, parks, and experiences nearby, then travel into downtown Seattle without the stress of driving or parking.

The campaign was designed to make that ease feel tangible, showing Redmond as both a destination on its own and a convenient starting point for a broader Seattle-area trip.

The Approach

I wanted the story to feel practical without feeling like a logistics plan.

I focused on the little moments that make family travel feel easy: walking between stops, grabbing food, exploring downtown, riding the train, and letting the day unfold without a complicated plan.

The goal was to create imagery that felt relaxed, useful, and aspirational at the same time, giving families a clear sense of how simple the experience could be.