Built for the landscape.
The Vision
Bring together a group of creators who had never met and photograph them as they stepped into the outdoors together.
The goal was to showcase Amazon Fashion through real experiences: fishing, exploring, relaxing, and moving through the landscape. I want the clothing to naturally feel a part of the landscape and story.
From everyday basics to partner brands like The North Face and New Balance, each look was photographed as part of the experience, not separate from it.
The Approach
I wanted the group to feel like they had been traveling together long before the cameras arrived.
Rather than treating each look as a separate fashion moment, I photographed the clothing as part of the experience. Fishing, walking, resting, and spending time together gave the campaign a natural rhythm and allowed the personalities of the group to come through.
The goal was to make the styling feel effortless and authentic, with the landscape and the people carrying as much of the story as the clothing itself.
Behind The Scenes:
A casual look at the Yosemite trip and the moments that shaped the campaign.
Go behind the scenes of Berty Mandagie’s Amazon Fashion lifestyle campaign in Yosemite. This candid trip vlog follows a group of creators as they fish, explore, and spend time outdoors while showcasing everyday apparel and partner brands including The North Face and New Balance. The video captures the people, atmosphere, and real-life moments that shaped the campaign.
The Clients:
