The Vision

To make Pelican Brewing feel like a natural part of the moments people actually want to remember.

The focus was less on the product itself and more on the feeling around it: good places, good people, and the kind of everyday experiences that make a brand feel personal.

This was a multi-year partnership.

The Approach

I wanted the work to feel like Pelican was already part of the experience.

Over this multi-year partnership, I focused on candid interactions, seasonal Pacific Northwest settings, and visual storytelling that placed Pelican naturally into the experience.

The goal was to keep the work consistent with the brand while still feeling authentic to how we actually live, travel, and spend time with the people we love.